Videos are becoming one of the most effective materials that marketers use for engaging a wide range of audiences. Whether you are a blogger, online seller, or digital marketer, you cannot deny the fact that a good and high-quality video is the best medium for promoting your product or services.
According to statistics, 80% of all web traffic is all videos, and 76% of businesses that use video for making marketing purposes said it helped them increase sales. It means people in the e-commerce industry are seeing the importance of videos as a way to generate sales while building their own brand.
Now, major problems have risen when it comes to digital marketing. One of which is the inability of marketers to create high-quality videos that are enough to compete in the industry. This is due to the fact that 43% of marketers do not have talent and skills because of resources or time constraints.
That is why Wave.video has come up with an answer to this dilemma. This year, they made a major pivot and turns from an online video editor into a full video marketing suite that greatly helps every marketer to make their job as easy as possible by providing every tool in one software.
That includes online collaboration, content management, video hosting, video making, video analytics, content management, and repurposing for multiple channels.
Having said that, we made a Wave.video review to see how efficient it is in creating professional videos. From pricing to ease of use and features, we got you covered in that.
Wave.video is an online video creation software that works for anyone who wants to edit or create videos that add more value to the business, which would use it as a marketing tool for their products and/or services. It lets you customize video templates and effects according to your liking.
Wave.video was first launched in 2017 by Dmitry Skavish, Kirill Kalishev, and Kate Skavish. The company is currently located in Boston, MA, with two offices in Europe. Over millions of marketers worldwide successfully use Wave.video for their business growth.
Wave.video offers 3 different plans: Free, Creator, and Business.
Free covers basic video editing for every user such as:
Creator costs $20/month that covers advanced video editing and hosting for creators such as:
Business costs $40/month that covers advanced video editing and hosting for creators such as:
Signing up for Wave.video is completely free. After that, you can start creating videos having two options, either you do it from scratch or using a free template.
The downside of using this software for free is it has a watermark. To remove this, you will need to pay a one-time fee of $10 or upgrade your account.
Know that all plans mentioned above include voiceover recording, ad-free video hosting, auto-resizing, a free library of video clips and images, 600+ professional-designed templates, 350 fonts, an audio library of 300,000+ audio tracks, and a calendar with video ideas.
Note: their payment options should be from debit cards and credit cards only. All transactions are handled via Stripe, a secure online payment system. They do not accept any checks, cash, or other forms of payments.
Wave.video is considerably one of the easiest and fastest.
Their simple "drag-and-drop" feature can help you create videos effortlessly without having to click and open several tabs. It has over 30 video formats that allow you to share your content on different social media platforms by easily merges video clips and puts them into one complete story by adding transition effects between clips as well as trimming it according to your preference.
Wave.video also provides a 24/7 customer support that will help you with your concerns and problems. Moreover, they have written instructions and a 10-minute video clip about how to make a video using their tools.
Your video should be displayed best on the different devices your customer might be using in order for your video marketing campaign to be successful. One of the ways to do this is to have a proper video format. In Wave.video, they ensure that your video will be displayed properly in different device sizes through its quick video resize option for different screen sizes.
Wave.video supports the following formats:
If for example, you have finished editing your video, exporting it is the last step to do. When exporting, you will see three options: Download Video, Get a White Label Link and Share to Various Social Media Platforms and video integration websites.
When you choose the 'Download Video' option, you get to choose the quality of our video from 360p up to 1080p resolution options.
On the other hand, when you choose the 'Get a White Label Link', it will allow you to host your video project on a completely anonymous website with an accompanying link that allows whoever has the permission to view your video projects. With no edits can be made, your colleagues and bosses can view and comment on their suggestions and ideas with no hassles.
Lastly, if you choose the 'Share to Various Social Media Platforms' option, you can easily share it to 10 different social media platforms that Wave.video supports. Either you share it to Pinterest, Facebook, Facebook Ads, YouTube, Twitter, Google Drive, Dropbox, Vimeo, Wistia, and HubSpot.
Wave.video has more than 300 million stock images and video clips. They have classified these files into categories, filtered searches, sort by, and favorites to make it easier for you to search.
Categorized Content allows you to see a number of videos and images listed that will fit your preset category. You can also make your own categorized terms as if you were looking for content on Google.
Filtered Searches gives you 3 types of search filters. The Visual type will provide you a specific search by choosing the type of stock that you're looking for. Another one is Price, which will show you the specific image or video price that you want to purchase. Or simply, type in "Free" to see thousands of free assets you can use that usually comes from Unsplash and Pixabay.
Sort by option will give you narrowed searches by popularity, relevance, and recent.
The favorites option will show you your saved key videos, images, and audio files from a "safekeeping" folder.
This feature is very much useful for social videos. On this feature, you will get timely ideas and inspirations on what to post each holiday of the year. This includes themes, events, and local and international holidays.
To use this you simply have to click on hashtags, suggested topics, or a video template to come up with ideas.
Here are the things that you can get each day from the calendar:
If you already have content and concept for your video, then the best way to start creating is from scratch video project.
Starting from the Wave dashboard, click on the Start from Scratch button. From that, it will lead you to the video creation page having all the tools, templates, fonts, etc., that you need.
So, here are the easy steps that you need to follow whether you're creating from scratch or using a template.
Wave.video has a lot of video formats to offer. The variety of those formats will depend on your subscribed plan such as:
For social media posts like Instagram and Facebook, you won't really need a lot of video formats. You'd probably gonna need the basic ones like horizontal and square.
However, if you need to have a video format for business and marketing plans, you should get a Pro or Business Plan. It will surely work with everything that you need.
Before taking on to this step, you should first have the copies of videos and photos that you will need if you create a video from scratch.
Simply go to Uploads and then click on the button that says Upload Files to add your images, videos, or GIFs. Hover your mouse over the media file you want to use to create your video. After that, click on the Add button to add it to your project.
However, if you need to do it using Wave.video's media library, there are thousands of stock photos, videos, and GIFs available for you.
Some of which will be premium and would require you to pay a little amount. If you do pay for it, it will be stored under the Purchased section of the page.
Editing will be a little challenging if you are not an expert on this matter. But, we will be teaching you the basics and simpler steps to make it easier for you.
Tips: all the media files (images, videos, GIFs) that you added in Step 2 should be well-organized. Also, you will have to organize, trim, and add all elements like text, music, and watermark.
Tip: before publishing your video, make sure to have the last preview to check on errors, fix them, and preview again one more time. To do this, click on the huge Play button in the left corner.
If you are good to publish it, then click on the Publish button on the left pane. you opt to share it on social media like Twitter, Instagram, YouTube, Facebook. Your video project can also be directly shared on cloud storage such as Google Drive, Dropbox Vimeo, and more. You can also opt to download it on your device.