Well-produced videos are more likely to be engaging to customers, thus, rising the possibility of accumulating more sales and development. In fact, HubSpot reported that 87% of consumers said they want to see more video content from brands.
If you are passionate about digital marketing, you might have experienced experimenting with editing and uploading videos, especially on Facebook and YouTube.
At the very least, you know how certainly important using editing software for high-quality videos even if it is just for Facebook and Instagram stories.
In this article, we are going to highlight the best free video editing software for marketers.
The Headliner video editing software is considered to be one of the easiest software in creating and editing videos for any content. In it, you can easily transcribe the audio into captions and upload it to any platform, or you can simply import an audio file. Videos, images, GIFs, etc., can also be used in your video. Plus, you will have free access to its several features and tools.
Headliner has easy-to-follow instructions and a "Getting Started Guide" for beginners who never had any experience in video editing. They will provide you a basic overview from transcription, audiogram, podcast auto videos, and more. Their video creation is made easy with just 3 simple steps for beginners: import your video, audio, or ideas; add animations, captions, GIFs, videos, images, etc., and export and share your video.
Headliner allows you to directly export your videos on Facebook, Instagram, Youtube, Twitter, LinkedIn, Snapchat, and more. Their 1080 Full HD export video feature can make your video look great on large and small screens in full Hi-Definition content.
Landscape, portrait, and square in multiple sizes are made available by Headliner for your video format preference.
Headliner has several features and tools many free online video editing software don't have. Aside from allowing you to produce a Hi-Definition video, they can also provide you the freedom to promote your podcast with as many videos as you want. You can also add all types of media - images video clips, and GIFs - as well as some text animations, and more.
If you want to have several options for advanced editing tools, Adobe Spark would be the best option for you. It provides multiple layouts, themes, and storyboards to help you come out with the desired content. You can also create customized graphics, web pages, and videos with easy-to-use templates. The downside of using their free features is that there will be a watermark in the bottom-right corner of your videos.
They only offer a 30-minute video editing for free but it comes with several templates that you can choose from. Adobe Spark would be best if you already have experience in editing and producing videos.
Unfortunately, their videos cannot be downloaded immediately. It will take some time for the application to compress the images and transitions.
Adobe Spark gives two video formats for free: landscape and square. The ratios of these would be 1:1 and 16:9.
Adobe Spark is generous enough to give several pre-set templates and provides optimization of videos, graphics, and websites to match your desired content for digital marketing. But if you want to further advance your editing, they will require you to pay to upgrade your plan.
Renderforest is a good editing software for your videos, websites, logo, and mockups with minimal time and high-quality results. It offers hundreds of video templates ranging from various categories, from music visualization to promotional videos and explainer animations. They can also give you easy-to-use customized templates for creating engaging videos.
Renderforest has a step-by-step tutorial for every beginner to make you more familiar with their tools and features. However, if you are a beginner, their prompts and template can be confusing and intricate, thus, it would be helpful if you avoid a customized video.
Renderforest allows exporting on Facebook and YouTube only. They also allow video downloading to your computer without any watermarks.
You can download your file to your computer and render it to how you prefer it to be since Renderforest doesn't support any video formatting.
When using it for free, you can only change the text and basic coloring effects. They lack customization unlike the other software but Renferdorest doesn't compromise the video quality.
HippoVideo can only be used in one browser, which is Google Chrome since it is a chrome extension video maker. This software is best for IT specialists, Gamers, YouTubers, and other professionals in video editing.
HippoVideo is considerably easy for beginners. This is another Chrome extension that essentially features browser recording and capturing without needing multiple editing software and a heavy-duty computer. Just download it as an extension to your Google Chrome browser, then you are good to start.
HippoVideo allows you to export your file on different social media platforms like LinkedIn, Facebook, Twitter, Youtube, Instagram, Vimeo, and Google Drive. It also has a HippoVideo integration wherein it immediately gives a link for you to share it to Slack.
They only give up to 720p for those who use it for free. It also allows you to export and import videos but does not give any ratios to their customers.
HippoVideo greatly helps in digital marketing. It provides customized analyzing software allowing you to see your marketing's return on investment or Marketing ROI. They help you with customer engagements and the success rates of your content through the videos that you create with them.
OpenShot is the best easy and simple video editing for beginners. While you can use it for free, it offers advanced editing tools that vary from resizing, trimming, clipping, and more. It also allows you to easily add more video effects by audio editing, frame stepping, time mapping, and real-time preview.
It is very much easy-to-use software since it offers a user interface making it an advantage for beginners in digital marketing. It also features "drag-and-drop" functionality to easily import and export your images, video clips, or audio files.
OpenShot allows you to easily export video files to your social media accounts like Facebook, YouTube, Instagram, etc. Your project files in OpenShot are also cross-platform, meaning you can directly save a video file in one OS and open it in another.
OpenShot can read and write most images and videos formate based on FFmpeg library, especially with the advanced tab.
OpenShot freely gives you the specific kind of content you want for your video file. you can customize video and audio editing, digital video effects, templates, sub-titles, watermarks, image overlays, 3D animated effects, frame accuracy, and more.
This is another "drag-and-drop" video editor that makes it easier for everyone. Animoto provides you a great digital marketing content through its several features whether you are doing videos for social media, business, promotional videos, celebrations, or for the community. And like other free video editing software mentioned in this article, it also got millions of stock photos that are made available for you.
Animoto has two services for video editing: Animoto marketing and Animoto memories. Both are easy to use with in-depth video tutorials. They also offer step-by-step editing and follow their instructions if it is your first time to do it.
Animoto gives two SD resolutions, which are 360p and 480p. While HD resolutions are available in 720p and 1080p.
They offer landscape and square video formatting. 1:1 ratio for square and 16:9 ratio for landscape
As mentioned above, they will give you several options for your video whether it is for business, social media, etc. They give you the freedom to customize it through its several templates for all contents, from recipes to exceptional social media ads.
VSDC uses a wide array of multimedia processing tools and high-speed algorithms for faster and optimized video editing. It isn't just capable of editing your videos but you can also improve audio, recording voice-overs, capturing desktop screens, and more. It also comes with a full editing suite like a mask tool and chroma key functionality for green-screen video effects.
Though this is designed for professional editing, it is still an easy-to-use software, especially on filters, effects, and transitions. While it can overwhelm you with too much information, it is simple and pleasant to practice your editing skills. It also offers a "drag-and-drop" interface.
VSDC gives social media links for easy sharing of videos to Facebook, YouTube, Vimeo, Instagram, and Twitter. It also provides convenient export profiles that make saving videos for various devices a snap.
While it offers landscapes and square video format, it also supports AVI or MPEG formats, as well as DVD, VC, SVCD, and more.
It allows you to customize your own colo-correction tools for a more professional result plus, the mask tools for highlighting, blurring, hiding specific elements, background remover, and more.
Clipchamp Create is one of the best free video editing software that gives numerous tools and features for free. It gives the users three amazing products such as Collect, Create, and Utilities with unlimited video projects with access to many of its editing tools.
Clipchamp is amazing whether you are an aspiring editor or a seasoned digital marketer. They have step-by-step instructions for all editing tools - recording, converting, compressing, collecting, etc. All their instructions to navigating unfamiliar tools will just pop-up directly in just one-click.
Clipchamp only limits its free users to download a video quality up to 480p, which can be a downside to this software since most of the mentioned free editing software in this article offers a video quality of up to 1080p for free.
Unfortunately, Clipchamp does not provide different ratios for exporting and easy sharing to social media platforms. However, it surely allows you to download directly to your device.
Unlike other software, they do not have customized fonts. But it does have customizable video templates whether it is for cinematic, social video ads, events, or corporate slideshows.
Wave.video makes it easy for you to create upscale videos whether it is for social media, email, websites, or blogs in just one tool. It is also perfect for creating video marketing ideas since they feature different products that would fit your needs like video hosting, video editing, video landing pages, content calendar, automatic captions, and more.
The user interface of Wave.video is intuitive and easy to navigate, especially for beginners in video creation. It also provides several instructional videos and articles that will guide you every step of the way.
Wave.video allows you to easily export your videos on different platforms such as HubSpot, Facebook, YouTube, Twitter, Instagram, Dropbox, Google Drive, Vimeo, and Wistia. They also allow you to download your created video to your device in an mp4 format. Embedded videos are also possible in this software by just copying the embedded code and paste it into whatever tool you want.
Wave.video offers several video formatting. It supports 30+ formats such as horizontal, square, Instagram stories, Facebook cover, vertical, etc. If you wish to edit a video using this software for several social media channels at once, you can easily and automatically resize it to different video formats.
Wave.video has many customization features. It will allow you to create your own fonts and logos, colors, watermarks, and other pre-sets of your own choice. They also have a feature called Branding, which allows you to save your pre-sets in case you need them for future video editing.
Quik is a video editing from GoPro. In this software, you can use it for free for quick and automated editing. It is made for recording, editing, and posting videos all in one place. The best thing is, it helps you to edit video clips automatically plus, with transitions. But it also allows you to edit videos manually according to your preference.
Quik is perfect for beginners in video editing. It has features that automatically sync your video files to music and has artificial intelligence (AI) editing assistant that automatically analyzes the footage to find the best moments, perfect transitions, effects, and syncs it with the best music.
Quik easily allows you to export your video file to any social media accounts like Facebook, Instagram, Twitter, Youtube, etc., without any watermark. It will also give you the chance to export up to 1080p even in buttery-smooth 60fps.
It supports several video formats like MP3, M4A, MP4, MOV, AAC, FLAC, AIFF, and WAV. Quik's video formatting is also perfect for your Instagram posts, Facebook videos, and more.
Aside from having its AI editing assistant, you can also customize your transition, texts, music, templates, subtitles, 3D animations, and other editing tools like trimming, filtering, and more.
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