How To Create An Infographic
If you have been wondering how to skyrocket your content one of the ways you can do that is with an information graphical representation of the topic you want to engage your audience with.
Why Produce an Infographic?
It will help you teach, and show your audience your key points without them having to read your article - and we all know people like the easy way.
Where and How does and Infographic work Best?
- Embed it in a blog post
- Use it in Google visual search
- Informational Graphics work well in Social Media
- Let your Audience download and have it go viral
- An Infogram in visual form or chart type works well
- Use it as a youtube header
- Use Big font Sizes and readable font types
- Facebook loves them
- Pinterest Loves them
- Helps with brand awareness
- Animated Characters are fantastic
We will show the step-by-step guidelines and tips for you to make an infographic that summarizes, informs, and engages your target audience.
Creating your infographic is not as difficult as you think. Also, there are a lot of drag-and-drop content blocks and templates editors that help you make them in just a few minutes with great color schemes. So, be sure to use one!
Below is an example from Pinterest - which is a great source of inspiration
What Is An Infographic
An infographic is often used in marketing since it helps to communicate key points efficiently and attract customers while giving them data visualization that can be understood easily.
It is a combination of graphics, images, and text to provide information for a specific topic without confusion.
Having said that, it is important to give clear and concise content and at the same time, make engaging articles overall.
The integration design skills and knowledge of the topic will produce an effective infographic. And using a tool like Canva just helps take it to the next level.
What Are The Steps And Workflow In Creating An Infographic?
Make an outline
As we have said, you have to create a clear and concise topic to be able to visually communicate. This would also ease your work in doing the design process. To achieve this, you have to:
- Make a quick summary or overview of the topic. Whatever your chosen topic is, give your audience an idea about the content. Whether it is for entertainment, results, surveys, steps, or plans, make it easier for them to understand using the key points.
- Keep it simple - A visual representation doesn't need to be complicated or "wordy". You might want to use the infographics to simplify a complex topic. Also, make sure to focus on a single topic.
- An infographic is intended to achieve a focused point. Your info content should be simple enough to be easily understood and short enough to be read by someone who has a low level of concentration. Infographics are great in course content creation also.
Choose a template
This is a critical step if you want to attract more audience. Most good design tools have amazing infographic templates that a free to use and cover a range of types.
- informational
- comparison
- tutorials
- list
- process, etc.
Now enhance your template. It is important to add flair to your infographics and no one wants an infographic that is all made up of text. Doing this will make your template more personalized, attractive, and exclusive.
Create engaging infographics also by adding icons. The icons and graphic elements are really good at creating highlights to your idea and give a more visual look to the overall graphic.
Remember with icons the colors, sizes, and styles must harmonize together to prevent off-balance.
If your fonts types are thick and edged, your icons must be the same. If your fonts are thin and light, your icons must have the same style, too.
Enhance images- There are millions of free stock photos available on the Internet, you just have to find what suits you. Editing photos doesn't need a professional as long as you know the basics like saturation, sharpness, brightness, and contrast to add life and art to your image.
You also won't need to worry about where to edit since there are free editing apps available like Canva, VSCO, Adobe, and many more.
You might also want to attach your brand or company logo.
Finally, before putting your infographic on your website - Analyze the flow and content.
Take a moment - grab a coffee or tea - come back to your infographic and speak the words aloud. Do they make sense?
It is worth spending time on making a great infographic because if you get it right you can have a viral asset.
Good Luck and I would love to see your infographic - send it to me and we are going to have a "hall of fame" we will publish here.
